Mathiness

You’re sitting in front of a client. You’ve spent the last several weeks researching relevant and existing models for them to use to gauge their business’ success. You’re presenting the three indicators you’ve come up with, as demonstrated by previous studies to be the best predictors of future success. For example’s sake, let’s say they […]
The Curse of Behavioral Science

“Oh, that’s obvious!” This exclamation is a dreadful familiarity for anyone who has ever taught a social psychology class. You present a seminal paper which revolutionized an entire field – and everyone in class just yawns. I even have to admit that while taking my freshman social psychology class, I summed it up to my […]
The Power of Many-Model Thinking

Have you heard of the “Tetris effect”? Younger readers may not be aware, but a few decades ago, almost everyone had experience playing the video game “Tetris,” and many had experienced a weird effect after: they started seeing patterns and shapes in the real world, wondering whether this object can fit into that space. Why does this happen? […]