Dieting and Behavior: Concepts That Shed Light (And Possibly Pounds)

My life has been filled with many accomplishments: a fulfilling career that combines my interests such as innovation, education and research; a spouse who is also a true friend; two smart, funny, and kind-hearted children; good friendships and meaningful relationships; relative financial stability; and a Dyson vacuum cleaner.  However, there is one achievement of which […]

What Puppy Love Can Teach Us About Broken Education Systems

“To do nothing is within the power of all men.” ~ Samuel Johnson ‍ Ages ago, when I was in my early twenties I had a huge crush on someone. Do you remember that feeling? It’s like butterflies are flapping their wings in your  stomach, you have rose-flushed cheeks when he comes around, you spend […]

Why Sink, When You Can Swim?

Have you ever felt trapped or stuck in a commitment, yet insisted to power through when the rational thing to do would be to change course or simply quit? Why is it so hard for us to take a step back?  I set out to write this blog post after reading an article about the […]

Context, Your Majesty

If there’s one thing I learned while earning my degree in Cognitive Psychology, it’s that context matters. It matters so much because it always exists. This means that there is no such thing as a universal behavior because behavior depends on context. Surely, patterns do exist. But if you don’t pay attention to the surrounding […]

AARRR + Behavioral Thinking: A Treasure Trove of Possibility

500Startups founder Dave McClure was quoted saying, “A ‘startup’ is a company that is confused about 1. What its product is. 2. Who its customers are. 3. How to make money.“ What if I told you that Behavioral Thinking provides the answers to all of these questions? Dave McClure developed the AARRR model (also known as the […]

The Why’s Why

In his talk, “Be A Player, Not A Victim,” Fred Koffman, an executive coach and advisor on leadership and culture, holds an apple in one hand and lets it fall down. The apple falls into his other hand below.  Then, he asks the question, “Why did the apple fall?” The audience answers almost unanimously, “Gravity.” A single […]

The Case for a One-feature Product

I would consider myself a pretty basic user when it comes to apps. I usually don’t pay for premium services, that was until I had a baby and desperately needed to get her to sleep. Before her birth, I used to find my music either on YouTube or Spotify – my music taste is quite […]

Mind our Incentives: An Argument for Intrinsic Motivation

In business, money does matter, but perhaps not as much as you think. Countless studies and findings have countered the myth that the best way to boost productivity is by way of monetary incentives. As always, context proves to matter. Yet still, many organizations are structured with financial incentives that aim to serve as extrinsic […]