Conversion Rates are More than Clicks
When was the last time it took you less than four seconds to make an impactful decision? Data shows that 1 in 4 people will leave a webpage if it takes more than four seconds to load. In a digitally-focused world where most businesses are operating online, this metric alone can wreak havoc on your conversion rates […]
Prompting Behavioral Change With One Simple (and Overlooked) Fact
In the Olympic sport of curling, a curling stone is released along ice with the goal of getting the stone to stop as close to the center of the target as possible. The athletes (sweepers) then get ahead of the stone to sweep the ice, or remove friction, to help guide the stone to its […]
What is the difference between market research, consumer insights and behavioral insights?
If I told you that I knew what it would take to keep you reading, would you? To truly know your audience or persuade an action on their behalf, it takes answering what and why they do what they do (or don’t do). In many businesses, it’s common to conflate the terms “market research” and […]
How Businesses Can Gain Certainty Amidst Uncertainty
The future cannot be known for certain, but it is often predicted with great accuracy using information from the past. But, what happens when the world is overtaken by a pandemic that can only be described as “unprecedented?” This begs the question— How can behavioral science help us to understand habits, expectations, and social norms, […]
Decoding the Human Experience
Why is it that we feel very annoyed when we get stuck in traffic behind a big truck that blocks the road, but we enjoy the experience of flying overseas for dozens of hours? Philosophers, psychologists and neuroscientists have been trying to decode the human experience ever since these disciplines were established. Over the past […]
Behavioral Thinking’s Ancestry: A Timeline of History and Purpose
In life, moving from point A to point B rarely happens by way of one route. In the same vein, Behavioral Thinking has evolved by way of multiple and important histories. Let’s take a look at how this framework has come to be and its innate reliance on interdisciplinarity. 3 Brief, But Important Backgrounds Design Thinking […]
Diving Deeper: The Double Diamond Approach
When approaching any type of design, it’s often said that, “The devil is in the details.” This same sentiment is applicable to the application of frameworks. User researcher Steve Bromley published an article entitled “How to Run the Right Kind of Research Study with the Double-Diamond Model.” As a response and expansion of his thoughts, […]
Behavioral Thinking: An Approach to Answers That’ll Reshape Your Questions
Why understanding human behavior is a key success factor for every business Less is more, right? Well, according to Betty Crocker’s marketing and data in the 1950s, context matters. At the time, General Mills had thought that they hit a goldmine with their creation of a line of cake mixes that included all dry ingredients […]
4 Lessons on Customer Churn
“We don’t know why customers are leaving us, and this is becoming a strategic problem that threatens our existence as a business.” These were the words of the CEO and Co-Founder of a growing start-up providing energy solutions in emerging markets. Two days later, I caught a flight to embark on a two-week journey to […]
The Connection Between Behavioral Insights and CAT PAWs
Do you ever question why the people around you do the things they do? Chances are, you’re not even always aware of why you do the things you do. Behavioral insights provide such answers. A lot has been written about these insights in the past decade: what they are, how to discover them, how to […]