Diving Deeper: The Double Diamond Approach
When approaching any type of design, it’s often said that, “The devil is in the details.” This same sentiment is applicable to the application of frameworks. User researcher Steve Bromley published an article entitled “How to Run the Right Kind of Research Study with the Double-Diamond Model.” As a response and expansion of his thoughts, […]
Behavioral Thinking: An Approach to Answers That’ll Reshape Your Questions
Why understanding human behavior is a key success factor for every business Less is more, right? Well, according to Betty Crocker’s marketing and data in the 1950s, context matters. At the time, General Mills had thought that they hit a goldmine with their creation of a line of cake mixes that included all dry ingredients […]
4 Lessons on Customer Churn
“We don’t know why customers are leaving us, and this is becoming a strategic problem that threatens our existence as a business.” These were the words of the CEO and Co-Founder of a growing start-up providing energy solutions in emerging markets. Two days later, I caught a flight to embark on a two-week journey to […]
The Connection Between Behavioral Insights and CAT PAWs
Do you ever question why the people around you do the things they do? Chances are, you’re not even always aware of why you do the things you do. Behavioral insights provide such answers. A lot has been written about these insights in the past decade: what they are, how to discover them, how to […]