The Case for a One-feature Product
I would consider myself a pretty basic user when it comes to apps. I usually don’t pay for premium services, that was until I had a baby and desperately needed to get her to sleep. Before her birth, I used to find my music either on YouTube or Spotify – my music taste is quite […]
The Power of Many-Model Thinking
Have you heard of the “Tetris effect”? Younger readers may not be aware, but a few decades ago, almost everyone had experience playing the video game “Tetris,” and many had experienced a weird effect after: they started seeing patterns and shapes in the real world, wondering whether this object can fit into that space. Why does this happen? […]
Mind our Incentives: An Argument for Intrinsic Motivation
In business, money does matter, but perhaps not as much as you think. Countless studies and findings have countered the myth that the best way to boost productivity is by way of monetary incentives. As always, context proves to matter. Yet still, many organizations are structured with financial incentives that aim to serve as extrinsic […]
4 Lessons: The Psychology Behind Ideation Sessions, Think Tanks, and Business Meetings
In 1985, the story goes that Andy Grove, Intel’s former president, CEO, and chairman was stuck in debate with Intel’s chairman and CEO at the time, Gordon Moore. They were exhausted from their internal discussions around memory chips and what to do next, to put it simply. Then, Grove had an epiphany: I looked […]
Think Twice, At Least: An Argument for Delaying Decisions and Keeping Unfinished Tasks
Do you move fast? Are you agile? You work in sprints, right? Well, maybe you should reconsider your approach, slowly. There’s research that shows exactly why you might want to slow down when making crucial decisions and completing tasks. Let me explain. Over 60 years ago, researchers studied a group of the “most creative” […]
Subjective is the New Objective
In his TED Talk entitled ‘What’s the Difference Between Real and Perceived Value?’, Rory Sutherland, the vice chairman of Olgivy & Mather in the U.K, shares a remarkable anecdote about how engineers sought to make the train journey from London to Paris better. Their engineering solution was to build new tracks to shorten the 3.5 […]
RCT vs. A/B Testing: A Quest to Answer “Why”
There you are. You’re standing in front of your audience of potential and existing customers, wanting nothing more than for them to take your intended action (such as requesting a demo or using the chatbot for customer support instead of calling). How can you promote action amongst a dozen, hundreds, or thousands of different individuals? […]
Heart in Mind: The Impact of Unconscious Emotional Motivators
Let’s try a simple exercise: Think about a new product you recently purchased and were excited to use right away. Make sure it’s something you knew you had very little chance of returning. What did you do with the packaging that the product came in? You most likely threw it away, right? That is, unless […]
Conversion Rates are More than Clicks
When was the last time it took you less than four seconds to make an impactful decision? Data shows that 1 in 4 people will leave a webpage if it takes more than four seconds to load. In a digitally-focused world where most businesses are operating online, this metric alone can wreak havoc on your conversion rates […]
Stepping on Each Other’s Toes – Some Overlaps could be Priceless
Have you written a check lately? It might have been a while since you have given all the new ways to transfer payments these days. If you have, or if you remember the last time you did, then you may have noticed that you wrote the amount on the check twice – once in […]