HOW WE DO IT
A world of expanded
solutions.
solutions.
Solution sets stem from how you define a problem. Our methodology is based on a model existing at the intersection of scientific research, design processes and deep behavioral understanding.
You want to know more, don’t you?
We can agree that what people think they know is constrained by what they don’t know
(and their beliefs).
By approaching a challenge from interdisciplinary perspectives, our team helps to understand the frameworks that structure how people think.
(We're talking biases, expectations, motivations, and all that good stuff).
This gives us insight into why they do the things they do…
(or don’t do).
Here's how we work
While each project varies based on need, our framework* looks like this
DISCOVER
DEFINE
DEVELOP
DELIVER
The Problem Space
Doing the right things
The Solution Space
Doing things right
Discover
Gain deep insight and context of your challenge in correlation to human behavior (i.e. cognitive biases, cultural context, incentives, etc.)
Define
Based on deep behavioral understanding from the discovery, we work with you to define the focus of the challenge. This will result in a reformulated problem.
Develop
Using tools adapted from methods like design thinking, choice architecture (nudge), systematic inventive thinking and more, we generate creative ideas and potential solutions.
Deliver
Based on predefined behavioral metrics, we test selected solutions, measure what matters, analyze the data and help to adjust the solution so that you can scale it for success.
You must know your problem.
But, have you asked the right questions?
Q anything and everything Q@q-bt.co
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.