Complex user behavior?
No more guesswork.
Join us in cracking the user behavior code.
HOW
We begin by diving into your challenge, assembling a bespoke interdisciplinary team tailored specifically to overcome it.
Utilizing applied behavioral research, we mine existing data, conduct surveys, and observe real-time user interactions.
The result? An integration of insights, crystallizing a precise and actionable understanding of your users, and creating tested, proven solutions that directly address your core challenges.
As experts dedicated to our craft, we laser-focus on delivering these insights swiftly, with a typical turnaround time of 3 to 12 weeks.
Partner with us to transform insights into action and challenges into victories.
We follow the double-diamond framework
DISCOVER
DEFINE
DEVELOP
DELIVER
The Problem Space
Doing the right things
The Solution Space
Doing things right
WHAT?
We uncover the answers you need for:
Acquisition
Refine your value proposition by delving deep into your target audience and personas, for a resonating brand message
Formulate a context-specific go-to-market strategy, built on a profound understanding of your audience’s milieu
Activation
Boost user engagement → by identifying cognitive/emotional barriers and motivations
Maximize conversion rates → through behavioral design and choice architecture methods
Retention
Elevate user engagement by uncovering and addressing cognitive/emotional barriers, and channeling user motivations
Optimize conversion rates using behavioral design and choice architecture methods, tailoring user journeys for maximum engagement
Referral
Increase user satisfaction → by uncovering perceived values for each persona
Nudge users to refer → by conducting a/b testing informed by behavioral hypotheses and data
Low conversion rates
Revenue
Refine your campaigns and promotions → by getting to know your users’ specific pains
Optimize your pricing model → by conducting price sensitivity analysis and mapping perceived competition
Contact Q if you’re looking to →
Know how to move the needle
Understand your users’ needs, aspirations, mental models, barriers, and desires
Make data-driven decisions based on research rather than opinions
WHO?
Your Customers are Your Business. Understanding Them is Ours.
We are a team of 20 experts in human behavior and design with a combined 200+ years of experience.
Our knowledge spans: behavioral economics, social psychology, cultural anthropology, product strategy and service design.
Our diverse backgrounds make all the difference as we approach problems with varied perspectives, practical applications, and purpose.
Contact Q if you’re looking to →
What They Have to Say
"
Q asks questions to truly get to the real challenge and then conducts the research to gain insights. Some of their insights regarding our customers’ behaviour and preferences were surprising and unexpected, and others were already known to us. What was impressive was the way in which Q presented them in an organized and digestible way, bridging the information between what was new and overlooked.
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