Finder had a very low conversion rate of users signing up, despite it being a 100% free platform and service.
30% increased sign-ups YoY
To uncover Finder’s visitors’ behavior (goals, expectations, most-used features, motives to sign up, etc.) we used an interdisciplinary approach, combining qualitative and quantitative research on both subjective and objective behavior, including:
Using frameworks of choice architecture and behavior design, we advised Finder to:
Roy and his team were able to take data and transform it into concrete action steps. My team, our CEO and I could finally understand the real reasons behind why people weren’t signing up, which helped to both ease internal debates and dramatically boost the number of registered users.