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Psychologist, Behavioral Expert & Product Strategist

Maya Goldberg


Maya’s expertise lies in the behavioral and psychological aspects of product work and product strategy in the Tech industry, as well as the intersection between psychology and AI. She is also an adjunct professor at Reichman University, teaching in the master’s program for Behavioral Economics. Previously, she served as head of strategy at Kayma, a behavioral consultancy agency co-founded by Professor Dan Ariely, and held positions on the Board of Directors and investment committee of the national student union. Maya holds a double-major B.Sc. in Mathematics and Humanities, as well as a master’s degree in Economics from Tel-Aviv University, and a master’s in Clinical Psychology from Reichman University.


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