Cognitive Psychologist & Founder
Roy Bendor Cohen
BIO
Roy is the founder of Q Behavioral Thinking and a senior innovation facilitator at SIT (Systematic Inventive Thinking). He holds an MA in Cognitive Psychology from Tel Aviv University and has over a decade of experience leading innovation projects in multinational corporations and startups across more than twenty countries. Roy specializes in behavior design, creative problem-solving, decision-making, and systematic innovation, delivering talks and workshops on these topics.
